The main challenge was not simply making the website look better. Renew had a large and growing menu of treatments, specials, and membership offers, and the old site had started to feel crowded as that content expanded. I focused on creating a design system that gave the information room to breathe while still feeling organized, upscale, and easy for clients to move through.
I redesigned and rebuilt the site as a custom Astro website, improving its technical performance while introducing a cleaner and more elevated visual direction. A key part of the project was the treatment and navigation structure. I designed a custom menu system and a series of matching membership program pages so Renew could present a wide range of services and offers without the site feeling cluttered or less premium.
To carry the redesign into the real world, I also created matching printed rack cards for Renew’s membership programs. These pieces were designed to visually align with their respective web pages, giving the client a consistent system across the website, consultation conversations, and in-office materials. The result is a website that feels fast, refined, and much more in step with Renew’s position in the market.
