One of the best parts of the project was Taxes, David’s African Grey parrot and office mascot. David already had an illustration of Taxes, and I saw an opportunity to make that character a meaningful part of the brand instead of just a fun side detail. I refreshed the mascot illustration, cleaned up the logo system, and built a visual identity that felt friendly, recognizable, and appropriate for a CPA firm.
From there, I designed and built a new custom website for Houtz CPA. The site uses the refreshed branding, green color palette, service messaging, and local business details to create a warmer first impression for clients who want an accountant they can actually talk to. Instead of feeling like a generic template, the new site feels like David’s business.
The project also extended beyond the website. I created supporting graphic design pieces, including logo applications, a thank-you stamp concept, and branded materials that help Houtz CPA show up consistently online and in print. It is the kind of small business design project I enjoy most: direct collaboration, practical decisions, and a final result that feels specific to the client.
