AfterHours Automotive needed a practical launch package: a logo, a simple website, and a visual system that could make a new repair business feel professional from day one. The client already had a black-and-white logo sketch created in Canva, which gave us a useful starting point. I refined that idea into a more polished logo system with stronger proportions, cleaner typography, and a visual style that felt young, premium, and appropriate for an automotive repair shop.
From there, I designed, wrote, and built a single-page website focused on the information a new customer would need most: what the shop does, what services it offers, where it is located, and how to get in touch. The goal was not to overbuild the first version of the site. It was to give the business a clear, professional online presence that could launch quickly, support local search, and grow as the shop grows.
A major part of the project was making sure the business could be found online. AfterHours Automotive had never had a domain name or website before, so I added LocalBusiness structured data and handled the basic launch setup needed to help search engines understand the new site. Less than 24 hours after launch, the business could be found online by name — an important first step for a new local business establishing its digital presence.
The brand work also extended beyond the website. I created coordinated graphics for the website, Facebook, and physical signage in front of the shop, giving AfterHours Automotive a consistent look across the places customers would encounter the business. The result was an affordable, same-week launch that helped a new small business hit the ground running with a professional website, recognizable identity, and a foundation it can build on over time.
