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As you explore custom web design in Delaware, you might have several questions. Below are answers to some common inquiries businesses often have when considering a website project. Remember, while these provide a general overview, each project is distinct. My expertise shines in crafting tailored website solutions that align with your unique business goals. If you’re wondering how a personalized approach can set your business apart or have specific queries, don’t hesitate to connect. I’m always here for a no-obligation chat to discuss your vision and address any concerns.

Why choose a fully-custom design over premade templates?

Single Point of Contact

With me, you’re not just getting a website; you’re getting a partnership. I am your sole point of contact from design prototyping to website launch. This ensures clear communication, a deep understanding of your business needs, and a final product that feels uniquely yours.

Uniquely Tailored for You

Off-the-shelf themes can be restrictive and generic. A fully-custom design means your website is tailored to solve your specific business challenges. It will highlight the information most relevant to your local customers, presented in an expertly-designed manner that aligns with your brand’s voice.

Scalability & Growth

Local businesses evolve, and so should their websites. Unlike premade themes which can become limiting, a custom-built site is created with your business’s future in mind. Whether you’re adding new services, expanding to new locations, or pivoting your offerings, a custom website can adapt effortlessly with the right planning.

Safety & Performance

Mass-produced themes can sometimes come with bloat and security vulnerabilities. With a custom design, not only is your website lean and efficient, but it’s also built with best practices to mitigate risks.

In a digital age where anyone can quickly spin up a generic site, stand out and resonate with your local audience through a website that’s thoughtfully and uniquely crafted for your business.


Why should I choose a local developer over larger, more established firms?

Working with a local developer offers several advantages:

Personal Touch

As your sole point of contact, I ensure consistency in communication, understanding, and execution throughout the project. This streamlined approach simplifies the process and tailors solutions to your specific needs.

Quick Turnarounds

My proximity and focused client list allow me to respond and make adjustments faster than larger firms.

Community Commitment

As a local Delaware resident, I’m genuinely invested in seeing local businesses succeed and grow.


Can you write copy for my website?

Yes! It’s not uncommon for clients to approach me with outdated or minimal content for their new websites. Here’s how I can assist:

Starter Copy Creation

Armed with some basic information from you, I can craft initial content for your site. This starter copy serves as a solid foundation, especially if you’re transitioning from a dated site or are in the early stages of content creation.

Keep In Mind

While I’m equipped to provide this initial content, it’s worth noting that this service isn’t a deep-dive into copy refinement. The starter copy is meant to be a launching pad and may not replace the nuanced expertise of a dedicated copywriter or SEO specialist.

In essence, my goal is to ensure your new website has a cohesive narrative to start with, paving the way for further content development and refinement as needed.


Do you design more than just websites?

Absolutely. While I’m primarily involved in web design now, my roots are in graphic and print design. I began my freelance journey after earning my degree in Graphic Design from the Art Institute of Philadelphia in 2006.

My expertise extends to:

Traditional Collateral

Whether it’s distinctive logos or professional stationary, I’ve got you covered.

Larger Projects

From compelling booklets to informative brochures, I ensure your message stands out.

With my comprehensive design approach, I’m committed to making sure your brand shines brilliantly, both online and in print.


Do you offer SEO services?

While my primary strength lies in strategic planning, design, and custom website development, every site I craft is underpinned by foundational SEO practices. It’s essential to understand that while I am not a dedicated SEO specialist, I prioritize integrating key SEO fundamentals into every project. Here’s what you can expect:

User and Search-Friendly Navigation

Ensuring visitors can effortlessly find what they’re looking for, and search engines can easily index your content.

Mobile-First Responsive Design

Aligning with Google’s accessibility guidelines, I make sure your website looks and works great across devices.

Meta Data for Every Page:

This includes tailored title and description tags to help search engines understand and rank your pages.

Image Optimization

Every image will have alt and description meta data, ensuring they’re accessible and can contribute to your SEO.

Schema Markup

Where it makes sense, I integrate schema to boost your site’s visibility in search and enable rich result displays.

Performance Optimization

Your website will be in line with Google’s Core Web Vitals, ensuring fast load times and a smooth user experience.

These foundational elements equip your website with a solid SEO baseline. It sets the stage for further refinement and optimization, should you choose to work with a dedicated SEO expert in the future. If you have existing meta data from an older site, I can typically migrate it to your new website.

Moreover, I have a track record of collaborating seamlessly with SEO professionals. If you have such a specialist in mind or need technical implementations based on their recommendations, I’m here to offer quotes and ensure those changes are expertly integrated.

In essence, while I don’t market standalone SEO services, I firmly believe in delivering websites that are both functionally robust and ready for the world of search engines.


Do you outsource your work to third parties?

Absolutely not. One of my proudest attributes is the ability to consolidate planning, design, and development services all under one umbrella. When you decide to work with me:

Direct Collaboration

I’ll be your sole point of contact throughout the project. Every piece of the agreed-upon work is done by me, ensuring consistency and a personalized touch.

In-house Commitment

I’m dedicated to handling all tasks in-house. I never bite off more than I can chew, which means I won’t accept projects that are beyond my capacity to deliver excellently.

Open Communication

On the rare occasion a request falls outside my expertise, I’ll transparently recommend specialized solutions. I typically don’t rely on subcontractors, and I’d never consider outsourcing any aspect of your project without a thorough discussion

Your trust is paramount, and I strive to honor that by ensuring transparency and direct collaboration at every stage.